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Ever thrown thousands of dollars into a campaign and gotten absolutely nothing back?
Well, that was me 3 years ago. ๐คฆโโ๏ธ๐ธ
I ran what I thought was a killer ad campaign on Facebook.
I mean, I was SO SURE it would be a hit!
Everything looked good:
โ๏ธ ๐๐ข๐ต๐ค๐ฉ๐บ ๐ฉ๐ฆ๐ข๐ฅ๐ญ๐ช๐ฏ๐ฆ
โ๏ธ ๐๐ฐ๐ฐ๐ญ ๐จ๐ณ๐ข๐ฑ๐ฉ๐ช๐ค๐ด
โ๏ธ ๐๐ข๐ณ๐จ๐ฆ๐ต๐ช๐ฏ๐จ ๐ฐ๐ฏ ๐ฑ๐ฐ๐ช๐ฏ๐ต ๐ฏ
So, what happened? ๐ค
๐ ๐ก๐๐๐ ๐ญ๐ฆ๐ข๐ฅ๐ด.
๐ $5,000 ๐ฅ๐ฐ๐ธ๐ฏ ๐ต๐ฉ๐ฆ ๐ฅ๐ณ๐ข๐ช๐ฏ.
And get this… I actually laughed. ๐
Why?
Because I realized Iโd totally missed the markโand hereโs why:
๐จ Lesson 1: Great Ads Don’t Matter If Our Funnel Sucks
I spent hours crafting the perfect adโฆ but my landing page?
Looked like it was built in 2005.
People bounced faster than I could say โWait, come back!โ ๐
๐จ Lesson 2: The โPerfect Audienceโ Won’t Save a Boring Message
My ad was catchy, but I was saying the wrong thing.
I didnโt address their main problems, so they just scrolled right past it. ๐โโ๏ธ๐จ
๐จ Lesson 3: Even โE๐ญpertsโ Men
Yep, even I screw up BIG sometimes.
But thatโs where the best lessons come from! ๐
So, how did I turn it around? ๐ค
I took a step back, reworked my messaging, and tested small changes first.
The new results?๐ฅณ
3 leads for just (almost) $50.
From $5,000 and nothingโฆ to $50 and actual leads. ๐
๐๐ค๐ง๐๐ก ๐ค๐ ๐ฉ๐๐ ๐๐ฉ๐ค๐ง๐ฎ?
Donโt let one flop stop youโlearn from it and pivot! ๐โจ
Ever had a campaign go spectacularly wrong?
Drop a comment! ๐ (Donโt worry, no judgement here ๐)